Brand Story

Goal: Build authenticity and connection.

“Harvested once a year in Pampore, Kashmir – our saffron is lab-tested, sun-dried, hand-plucked, and sealed to retain its original potency.”

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 FOUNDERS :

 Riteesh Veeramachaneni          

   

Bharat Krishna Jandhyala   

                   

🌱 Our Founder’s Story

   "A golden thread that ties heritage to the future."

   Growing up in a family where spices were more than ingredients    — they were stories passed down over generations — our              founder was always drawn to the magic of saffron. On a trip to         the Kashmiri town of Pampore, often called the Saffron Town of India, he discovered something extraordinary:

 

💠 Fields glowing with purple crocus blooms.
💠 Farmers waking before dawn to harvest delicate red stigmas.
💠 And a centuries-old craft at risk of being lost to middlemen and mass production.

He saw two problems:

1. Chefs, wellness lovers, and consumers around the world were often buying impure, overpriced saffron.

2. Local farmers, despite producing the world’s best saffron, were underpaid and overlooked.

That’s when the vision was born —
To build a transparent, premium saffron supply chain that empowers farmers, ensures lab-tested purity, and gives the world a chance to experience real Kashmiri saffron—untouched, uncut, and unforgettable.

He spent over a year living alongside farmers, learning every step from soil to stigma. He invested in cold-storage infrastructure, developed airtight premium packaging, and launched a direct-to-customer platform that now supplies to home chefs, luxury hotels, restaurants, and wellness brands globally.

Today, this brand is more than a saffron company.
It’s a movement to preserve purity, celebrate Indian agriculture, and deliver golden threads of heritage—one strand at a time.

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🌟 Why Choose Us

The difference is in the details — and the legacy.

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🔶 1. Saffron That’s Touched Only by Sunrise and Hand

Our saffron is hand-plucked at dawn, when the crocus flowers bloom for just a few hours — ensuring peak potency, color, and fragrance.

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🔶 2. From a Single Harvest — Once a Year

We don’t chase volume. Our saffron comes from the October harvest alone, the only time each year nature allows perfection to bloom.

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🔶 3. Cold-Stored From Day One

Unlike mass-market saffron that sits in warehouses for months, ours is vacuum-sealed and cold-stored at 5°C, preserving its aroma, freshness, and shelf life.

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🔶 4. Directly From Pampore – The Saffron Town of India

We work exclusively with smallholder farmers in Pampore, Kashmir — home to some of the finest saffron fields on Earth. No middlemen. No compromises.

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🔶 5. Every Strand Traceable to Its Batch & Bloom

Every jar is labeled with a harvest batch, farmer code, and testing ID — so you know exactly where your saffron came from and when it was picked.

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🔶 6. Lab-Certified Purity – No Dust, No Colorants, No Fakes

Our saffron is lab-tested for crocin, picrocrocin, and safranal content — the compounds that give it true power. No fillers, no petals, no fluff.

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🔶 7. Designed for Chefs, Wellness Gurus, and Gifting

Whether you’re curating a luxury menu, sipping saffron-infused tea, or gifting a piece of Kashmir’s legacy — our saffron fits every golden moment.

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🔶 8. We Harvest Hope, Not Just Flowers

With every gram you buy, you help preserve centuries of craftsmanship, support fair pricing for farmers, and sustain a fragile ecosystem of beauty and tradition.

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BROCHURE -